Personal Touch Gifts: Keep Calm and Carry On!

Keep Calm and CarryOn!

How very British. This famous phrase has turned into its own brand in the 21^st century. When it was first used during the onset of World War II the ministry of defence used this to try and boost the morale of the British Public who was in fear of a Nazi invasion.
Luckily we did keep calm and we carried on. The poster was planned in April of 1939 and was only ready for print 24 hours before war broke out. They produced 2,500,000 copies of this but very little were distributed publicly; hence the tiny amount of original posters around today.

It was believed only 2 copies remained until this year the daughter of a service man brought in 15 original to the Antiques Road Show. The poster's popularity has been attributed to a "nostalgia for a certain British character, an outlook" according to The Economist, that it "taps directly into the country's mythic image of itself: unshowily brave and just a little stiff, brewing tea as the bombs fall."

These particular posters were designed as "a statement of the duty of the individual citizen", un-pictorial, to be accompanied by more colloquial designs. The "Your Courage" poster was much more famous during the war, as it was the first of the Ministry of Information's posters

I find it a great motto to live by. When it gets bad, just crack on and deal with it. Don’t panic, just carry on, we’ll deal with the problem. Positive thinking.

Find lots of ‘Keep Calm and Carry On’ products at personaltouchgifts.co.uk, the U.K.s top personalised gifts website.